Marathon Swims has been shortlisted for another top Industry award – The Best New Concept, Design or Build at the prestigious UK Active Awards (Manchester, 21 June 2018). The shortlisting is for Marathon Swims and was submitted by GLL (Better), the London Aquatics Centre operator and social enterprise and Participation Sport (the company behind Marathon Swims).
We’re honoured to be shortlisted and proud to be recognised by the industry. The award shortlist for 2018 also includes some major leisure centre and health club operators including Everyone Active, Places for People, Serco, 1Life, Alliance Leisure and energie Fitness.
The Marathon Swims submission centred around providing something new, appealing and challenging in the swimming world. We were keen to emphasise our innovation. We are disrupting the sport of swimming with new rules, a new format and bringing RFID chip technology to the pool for a swimming event for the very first time. Pool swimming is no longer confined to 50m – 1,500m.
Swimming now has its own marathon.