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April 17, 2018

Marathon Swims is in the running (or swimming) for a top Industry award – Participation Event of the Year at the prestigious BT Sport Industry Awards

September 25, 2017

You know when your brand has achieved something special when your customers pay their hard-earned cash to have your commercial logo permanently etched onto the

August 9, 2017

Every major sporting event starts somewhere and even some of the best-known world class events can trace their roots back to just a handful of pioneering participants

July 31, 2017

Will Marathon Swimming be the next big thing? We explore the inspiration and insight behind the new Marathon Swims concept.

July 25, 2017

Swimming now has its own marathon.  Marathon Swims, the ultimate swimming challenges launches 25 July 2017.

Every major city has a marathon, half marathon and triathlon – now it will have a Marathon Swim.  Swimming has been, to some extent, a forgotten sport, especially in terms of participation sport.  Very few swimming challenge events exist to inspire and mot...

April 4, 2017

Swimming is a sport with a proud history and heritage.  Swimming was one of only nine sports in the first modern Olympic Games in Athens 1896, and has kept its place ever since with largely the same events as over 100 years ago.  However, recently a few innovations in the sport have surfaced.  Here we take a look at the best swimming innovations:

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